About us

About Proper Proud

Where you’re from matters.

At Proper Proud, we believe hometowns shape heart, grit, and pride.

Whether you’re a born-and-bred Yorkshireman, a Londoner at heart, or a proud Northerner through and through, we’re here to help you wear your roots boldly.

We design quality gear that celebrates the places we come from — because true pride is Proper Proud.

Our mission is simple: local spirit, legendary pride, and a bit of everyday greatness stitched into every piece.

Thanks for being part of the Proper Proud family.