Local Legends collection

Proper Proud: Born Here. Built Here.

We’re more than a brand - we’re a celebration of where you’re from. Every town, every city, every proud Brit deserves to wear their roots proudly.

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Why Proper Proud?

Authentic regional pride designs

Premium quality gear, printed in the UK

Small business with big heart

Fast, reliable UK shipping

Celebrate where you’re from — Proper Proud style